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Awareness products for children with allergies
 
 

About Us

Jilian Lane and Kay Knight

Jillian Lane and Kay Knight are both experienced retailers having worked as Buyers for several large high street companies. They run Lane Knight Retail Resource, an independent company established to provide buying, sourcing and marketing services and support to large and small retailers and suppliers alike (see www.laneknight-retailresource.co.uk)

"When we launched Kidsaware in September 2001, it was from personal necessity to help both our sons with their life threatening allergies to nuts. We were faced with daily problems of communicating our sons' allergies when the boys were at nursery school, with friends, family or carers, at birthday parties, days out and overseas trips. We created a unique range of products to help improve allergy awareness, and to help protect our own and other susceptible children from the trauma of anaphylactic shock." This continues to be the driving force behind our business.

We now have an extensive range of Allergy Awareness Products for nut and other food allergies which has developed in conjunction with the tremendous feedback and support we receive from our customers, as well as the ever changing requirements of our own children. The products, which are constantly under review, are retailed via the internet and mail order. We provide leaflets for clinics and schools and any support organizations or individuals involved with the management of allergies.

Kidsaware now sells clothing and accessories for babies, young children, teenagers and adults who suffer with a variety of allergies to help improve communication and thus avoid unnecessary exposure to allergens. We also sell products to carry vital medication and are constantly looking for new helpful products to add to the range. All Kidsaware products carry messages that the wearer has allergies and many of our items including luggage tags and labels can be personalized.

We believe it is vital to raise awareness of the fact that an allergy can be potentially fatal. Nut allergy for example now affects 1 in 50 people, the majority being young people and it is a sad fact that the numbers of people with allergies seems to be growing while the medical knowledge and resource lags behind.

Our customers tell us that our products make their children feel special, not different and help with their confidence. All our products are personally designed by us and our small team, (most of who are also affected by allergies) and also our children who we know are our ultimate judges...

     

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